Becoming a wedding planner is an exciting and rewarding career choice. Wedding planners spend months working with their clients to plan and coordinate the perfect wedding day. They feel privileged to work with couples on one of the most important days in their life.
Being a wedding planner comes with great perks such as attending event industry parties, touring gorgeous venues and hotels, tasting sumptuous wedding cakes, and playing with beautiful linens and flowers. Many event planners enjoy setting their own schedule and the freedom of being creative in their career.
As a successful wedding planner and event planner for more than 10 years, and a mentor and coach to other wedding planners for the past 7 years, I have seen all of the ups and downs of starting a wedding planning career. I’ve assembled my best tips, tricks, and resources for you in this article.
Starting a wedding planning business is an exciting adventure! Careers in wedding planning are popular and appeal to many people. Many wedding planners start their own business as a part-time side gig and build it up to a full-time career.
Before you can take on clients, you want to learn all you can about planning and coordinating a wedding. If you do not have much experience in this area, consider building relationships with experienced planners and inquire about assisting at their events. You can also hire a wedding planner business coach and use tools such as the Wedding Planner’s Toolbox to guide you. You don’t want to risk ruining someone’s wedding day (and your reputation) because you promised more than you could deliver as a planner.
In addition to learning how to actually plan and coordinate a wedding, you may be learning how to start and run a business for the first time.
These are the absolute basics of starting a wedding planning business. There are many other considerations such as trademarking, marketing strategy, branding, creating a solid business plan, accounting and bookkeeping methods, choosing the best type of legal entity (LLC, sole proprietor, etc.), business systems, planning process with clients, budgeting for business investments, tax planning, education, and much more.
If you are feeling overwhelmed with all the details involved in starting a wedding planning business, you can invest in the guide 25 Steps to Start Your Wedding Planning Business to help you through each step, provide advice, and give you additional resources that might be needed.
Your income as a wedding planner will depend on your experience, education, and how well you market yourself. For more information, check out my in-depth wedding planner salary post.
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There is a huge range of personalities and styles in the world of wedding planning professionals. There isn’t a particular personality that is better than others, however, there are a few key traits that many successful wedding planners have in common.
Planning a wedding is one of the most stressful and emotional events in life. For many engaged couples, having a planner who has empathy and understanding for what they are going through is the key to a stress-free and happy engagement.
A good wedding planner will also understand how important the wedding is for the parents of the engaged couple and will listen and understand their concerns and desires for the wedding as well.
As wedding planners, we need to tell clients about what we offer and our experience but we should also be listening and asking questions during consultations. A great wedding planner wants to make the wedding all about the client. To do that, we must get to know our clients on a deeper level and listen to their spoken and unspoken feelings.
A great wedding planner will mediate issues that arise with clients, vendors, and venues, then come up with a win-win solution for everyone. You may also be asked to mediate between what your clients want and what their parents’ desires are for the wedding.
Most successful wedding planners who have been in the industry a while have a great deal of patience. If you choose to start your own wedding planning business, it may take a few years before you are comfortable working with clients and running your own business. Working with challenging clients and managing unruly guests on the wedding day also requires extra patience.
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